Ultra Food Group
Brand Development Overview
For Ultra Food Group, I led the creation of a bold brand identity that blended creativity, strategy, and storytelling to establish a strong presence in the culinary space.
I designed a dynamic logo that reflects the company’s innovation and commitment to excellence, then extended this identity across a responsive website and engaging social media content to enhance user experience and brand recognition.
Through cohesive visuals, authentic messaging, and data-driven refinement, the brand evolved into a distinctive, trustworthy name in the food industry—capturing attention and building long-term audience connection.
OCAD Marketing & Communications
Marketing & Communications Design – OCAD University
During my internship, I contributed to OCAD University’s Marketing and Communications team by developing social media strategies, designing visual assets, and supporting digital campaigns that celebrated the school’s creative legacy.
I also led the marketing strategy for OCAD’s streaming platform—conducting market research, creating promotional visuals and videos, and launching social and email campaigns that boosted engagement and audience reach.
This experience strengthened my skills in digital strategy, content design, and data-driven marketing within a leading educational institution.
At BRGRS, I led a comprehensive brand and marketing refresh to modernize the restaurant’s image, improve customer experience, and create a cohesive visual identity across all touchpoints. The focus was on clarity, consistency, and communicating the brand’s values of quality, freshness, and value.
Key Contributions:
Menu Streamlining: Redesigned layout for readability and easier navigation.
Visual Identity: Updated typography, colour schemes, and imagery to reflect the brand’s personality.
Brand Messaging: Crafted clear, concise messaging highlighting BRGRS’s value proposition.
Marketing Collateral: Applied refreshed branding to signage, digital assets, and promotional materials.
